The art and science of Direct 2.0
Measuring MROI is achievable.
Direct Ventures, Inc. (DVI) combines the art and science of omni-channel marketing… what we call ‘Direct 2.0”. We create measurable demand and sales for our clients, from start-ups to Fortune 500s. We generate marketing return-on-investment (MROI).
Measuring takes discipline and a true desire to quantify investment outcomes. In that regard, we’ve learned how to test and measure from many of the best companies in the world… IBM, Oracle, P&G.
We’ve launched new products and services and generated demand and sales for Aerotel, Aetna, AARP, AT&T, Citigroup, Costco, DoubleClick/Google, GM, IBM, JP Morgan/Chase, Oracle, PepsiCo, P&G and many others in consumer, business, professional and governmental channels.