The art and science of Direct 2.0
"Direct Ventures hit three home runs for Aetna over the past five years. First, they helped instill a disciplined direct marketing competency. They then helped launch Aetna Advantage and Aetna BodyGuard insurance portfolios and extend similar programs to our blue chip partners. DVI provides strategic counsel and at times, even handles all aspects of program implementation. They partner with our strategic insights group on market sizing, analytic modeling and sales forecasting. Barry Sideroff is a good business partner and a good person as well, with a great sense of humor and a lot of patience." Head of Marketing, Aetna Inc.
"DVI’s knowledge, expertise, strategic planning and project management capabilities are unsurpassed. They have unique skills to analyze complex marketing problems or opportunities, identify root causes and translate them into highly effective, data-driven marketing strategies and then manage execution and refinement to impactful, measurable and terrific results. Barry Sideroff is an outstanding human being with the highest levels of intellect, integrity, honesty, kindness, dependability and friendship. You could not ask for a better or nicer person to work with. He is one of a kind and I would highly recommend him for any marketing project, campaign or consulting engagement." Director of Sales Enablement, ibm.com
"Barry Sideroff is without question the most knowledgeable expert I have ever worked with in the direct marketing strategy space. The breadth of his knowledge is matched only by the fastidious and professional manner in which he shares it. Barry becomes an invaluable member of any marketing strategy team he joins. I give him my very highest recommendation." President, JF Communications
"Direct Ventures motivates and excites its clients to venture out and innovate. They orchestrate and lead teams to project completion on-time and within budget. They are creative thinkers and problem solvers. If you are looking for a strategic partner to revamp your processes and improve your presence in the marketplace, turn to DVI.” Vice President, Random Walk Computing
"I’ve known Barry for 15 years. His reach and range within his network of colleagues has been invaluable as we’ve worked together over the years. He is a leader and works well as part of a multi-disciplinary self directed team. He is a pleasure to work with." Marketing Manager, IBM Global Systems & Technology Group
"Direct Ventures is deeply experienced and regularly brings critical insights to the table. Their first concern is always to find ways to deliver the performance clients seek. When Barry and his team are involved, I always consider them an important part of my brain trust." President, TDO Communications
Contact DVI to solve your marketing challenges.