Direct 2.0

"Direct Ventures hit three home runs for Aetna over the past five years. First, they helped instill a disciplined direct marketing competency. They then helped launch Aetna Advantage and Aetna BodyGuard insurance portfolios and extend similar programs to our blue chip partners. DVI provides strategic counsel and at times, even handles all aspects of program implementation. They partner with our strategic insights group on market sizing, analytic modeling and sales forecasting. Barry Sideroff is a good business partner and a good person as well, with a great sense of humor and a lot of patience."