Direct 2.0

Our strategic solutions, both online and off, are elegant in design, rich in content and analytically driven. They generate sales for start-ups, small and medium sized businesses and large enterprises. They are the perfect blend of art and science.

Our team consists of highly experienced marketing consultants and campaign execution specialists with years of experience creating effective and efficient marketing and sales strategies and solutions.

Senior members of the DVI team are:

Barry Sideroff, President & CEO

Prior to forming DVI, Barry was Executive Vice President / Worldwide Account Director at Wunderman. Over the years, he’s served many of the greatest companies in the world such as Aetna, AT&T, Anheuser-Busch, CIT Group, Citigroup’s Global Private Bank, Costco, DoubleClick / Google, GE, GM (Corporate Marketing, Cadillac and Buick divisions), HSBC, IBM, JPMorgan Chase, Manufacturers Hanover, Oracle, PepsiCo, Pitney Bowes, P&G, UPS and others.

Greg Verdino, Marketing Innovation, Social Media & Content Marketing

Greg brings over 20 years of experience in marketing technologies and media. He is the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010) and contributing author of Reinventing Interactive and Direct Marketing (Stan Rapp, McGraw-Hill, 2009). Greg is an expert in social media and has appeared and/or published in Advertising Age, Adweek, Bloomberg BusinessWeek, CNN, Cablevision News12, Fox News Channel, The New York Times, Newsday and others.

Lynn L. Pollack, Marketing Strategy & Business Insights

Lynn is a seasoned executive with extensive experience in strategy consulting and direct marketing. She’s held senior positions at Accenture and at Wunderman where she was a member of the Strategy & Insights Group working with Fortune 500 companies in the insurance, financial services, IT and CPG categories. She holds a BA from Princeton and an MBA from Stanford.

John Fatteross, Creative Strategy & Direction

John specializes in developing and implementing superior communications strategies and creative solutions spanning the traditional and new media gamut. He’s earned numerous industry awards, including The Ad Club’s Gold Award, the AMA’s Gold Spire Award, CADC Excellence Award, ADWEEK Magazine’s ICON Award, the Andy, the One Show and others.

Gary F. Beck, Database, Analytics & Optimization

Gary provides a wide range of datamining, CRM and analytic capabilities and has held leadership positions at General Motors, Columbia House and Madison Avenue agencies. He has lectured at Columbia University's and the University of Washington's MBA programs and taught data processing at NYU. Gary holds a BS from SUNY Stony Brook and a MS from Carnegie Mellon. He is past-president of MIX.