Direct 2.0

Direct Ventures provides direct marketing and digital marketing solutions to both large global enterprises and startups.

Aerotel, Ltd., headquartered in Holon, Israel, is a leading global manufacturer of modular and mobile telemedicine and telecare solutions. DVI has designed and will implement the company’s go-to-market strategy and launch its FDA listed solutions in the U.S. with later expansion into Latin America. In addition, DVI has assumed full P&L for the Americas and is responsible for all operations, marketing, sales, distribution, pipeline management, fulfillment and customer service activities. 

DVI has created successful launch and roll-out campaigns for Aetna’s individual health care insurance offerings targeting "Gen-Yers" to retirees. We conduct strategic planning sessions with business unit executives to facilitate aggressive marketing and sales expansion. Our services include the design of online and offline demand generation campaigns, highly accurate financial projections and lead-to-sales conversion forecasts.

DVI developed pilot and expansion programs for AARP’s Essential Premier Health Insurance Plans. Our work included all aspects of online and offline marketing, including data analytics. We created and managed all elements of the initial launch, from campaign development to training of inside sales teams, delivering all on time and on budget.

DVI helped launch Costco’s successful personal health insurance offering. We created highly accurate decision support models used to allocate spending at the regional, state and local levels and to predict key performance outcomes. We also helped generate data analytics such as member profiling, segmentation and modeling.

DVI was part of a DoubleClick “skunk works” team creating simulations for products in early stage development. The models we built incorporated expense and revenue input variables upon which high, medium and low financial outcomes were predicted. DoubleClick has since been acquired by Google.

DVI engineered highly measureable digital and analog campaigns for large, medium and small business segments including online and offline channels and new social media. Our easy to implement campaigns include templates for tactics such as display ads, emails, desktop widgets, customized landing pages and others that enable sales of ibm.com products and services.

DVI is an enterprise channel marketing partner of Kazark, an information management and display system that better organizes content, improves navigation and creates new ways to interact with large amounts of data. Kazark’s patented solution is applicable to both business (B2B) and consumer (B2C) sectors and has uses across a wide variety of markets including, but not limited to, healthcare, publishing, travel, document management and finance. 

DVI has teamed with MJI to market and sell Mind Genomics® segmentation and targeting solutions, described by Malcolm Gladwell as “the next generation of predictive analytics”, to Fortune 500 enterprises across a wide array of industries. Mind Genomics was developed by iNovum Chairman Dr. H.R. Moskowitz, Ph.D., and Professor Jerry (Yoram) Wind of Wharton to map the “algebra of the mind”.

 DVI created successful campaigns for Group 1 Software, the best-in-class data analytics solutions provider, including demand generation campaigns for its geo-mapping and location-based marketing services doing so well in advance of current developments in the field. We also created platform specific multi-media campaigns targeting IBM's mid-range installed base. 

DVI helped create demand generation programs for several GE vertical industries such as aircraft, construction, marine and transportation. Campaigns include online and offline tactics and means to measure performance at various stages in the marketing / sales continuum.

DVI has provided a full range of strategic and tactical services at both the corporate and divisional levels. Examples include best practice event marketing, thought leadership communications such as Pivotal Thoughts (a quarterly publication sent to C-suite executives), and image and awareness campaigns run in the Harvard Business Review. We also create solution and product campaigns for several company divisions.

DVI developed a demand generation campaign targeting high-volume traders promoting algorithmic decision support applications. We recommended invitation only Wall Street “power breakfasts” co-hosted with IBM and created all marketing components and event sales collateral.

DVI provides strategic marketing and sales consulting services to Track180, a revolutionary “news app” designed for tablet and mobile platforms. Track 180 focuses on environmental, technological, human rights, energy, government and corporate responsibility issues impacting our world. Its innovative user interface features interactive ways to explore issues as they develop over time and their “ripple effect” across other topics. 

DVI created a program that targeted Fortune 500 executives to promote sponsorships and encourage participation in VLI programs promoting ethical business practices. Our solution included a C-suite “surround program” designed to raise awareness, generate interest and ultimately, encourage support and involvement.

Read testimonials from our highly satisfied clients.