Direct 2.0

DVI is now a channel marketing partner of iNovum, LLC, based in Saratoga Springs, NY, enabled to see the full suite of Mind Genomics® solutions described by Malcolm Gladwell as “the next generation of predictive analytics”.

Developed by Dr. Howard R. Moskowitz, Mind Genomics is a quantitative, empirically based profiling methodology which cuts across traditional demographic, psychographic and behavioral segmentation by aligning directly with individual mind-sets. It can be applied to any B2C or B2B category to improve return on marketing investments.

How Mind Genomics Works

Mind Genomics is built on the science of Rule Developing Experimentation (RDE) created by Dr. Moskowitz in cooperation with Prof. Jerry (Yoram) Wind of the Wharton School of Business. It is based on the principle that perception drives behavior, purchase and consumption. It uses a variation of conjoint analysis as its statistical basis.

About H. R. Moskowitz, Ph.D.

Dr. Moskowitz is Chairman of iNovum, LLC. He is an experimental psychologist and an inventor of world-class marketing research technology. Howard holds a Ph.D. from Harvard and lectures there and at Wharton. He’s won numerous awards, including the David R. Peryam Award and the Charles Coolidge Parlin Marketing Research Award for his substantial contributions and dedication to the advancement of marketing research practices. Most recently, Howard won a Bronze Edison Award based on work done in the emerging science of Mind Genomics and the technology of informatics.

To learn more about Mind Genomics, contact Barry Sideroff at [email protected]